Brunswick Cove Living Center
Brunswick Cove Living Center – Medicare Certified Since 1990
Brunswick Cove Living Center is a Medicare and Medicaid certified skilled nursing facility located in Winnabow, North Carolina. This is a for profit - limited liability company facility that has been serving the community for 36 years. A Medicare-certified skilled nursing facility provides 24-hour nursing care, rehabilitation services, and assistance with activities of daily living for patients who need skilled nursing or rehabilitation services on a daily basis.
This facility has 175 certified beds with a current occupancy rate of 73% (averaging 127 residents per day), which is moderate. Skilled nursing facilities provide 24-hour nursing care for patients who need rehabilitation services after a hospital stay or ongoing care for chronic conditions. Services include skilled nursing, physical therapy, occupational therapy, speech therapy, and assistance with daily activities.
Staffing Levels: Based on CMS payroll data, this facility provides approximately 4.46 hours of total nursing care per resident per day (2.87 hours from CNAs, 1.03 hours from LPNs, 0.56 hours from RNs). Physical therapy staffing is 0.08 hours per resident per day. This staffing level meets research-recommended quality thresholds.
Medicare Quality Ratings: According to CMS, Brunswick Cove Living Center has an overall quality rating of 2 out of 5 stars, which is below average compared to other nursing homes nationwide. Individual category ratings are: health inspection: 3 stars, staffing: 1 stars, quality measures: 2 stars.
Medicare Coverage: Medicare covers skilled nursing facility care for up to 100 days following a qualifying hospital stay of at least 3 days. Days 1-20 are fully covered by Medicare, days 21-100 require a daily coinsurance payment. Many residents also use Medicaid, private insurance, or pay privately for long-term stays.
Questions to Ask: When visiting a nursing home, ask about: staff-to-resident ratios and RN coverage around the clock, how they handle medical emergencies, activities and therapy programs, how they communicate with families, their approach to falls prevention, and policies for managing resident complaints.
Visit Medicare Care Compare to view detailed ratings, inspection reports, staffing data, and compare this facility with others in the area.
Quality ratings and facility data are updated periodically by CMS. We recommend verifying current information at Medicare Care Compare.
Local Comparison Snapshot
How Brunswick Cove Living Center compares to 13 facilities in Myrtle Beach-Conway-North Myrtle Beach, SC-NC
Click a measure name to jump to details • Hover over ⓘ for definitions
Data from CMS Medicare Compare and Payroll-Based Journal. Area averages based on 13 facilities in Myrtle Beach-Conway-North Myrtle Beach, SC-NC.
Ratings and staffing data typically reflect the most recent quarterly reporting period available.
Medicare Star Ratings
Official CMS ratings based on health inspections, staffing, and quality measures
Data as of March 2026
Star Ratings History
Quarterly performance from 2013-2026
How Does This Facility Compare?
Compared to 13 other nursing homes in Myrtle Beach-Conway-North Myrtle Beach, SC-NC
Based on CMS Medicare star ratings. Higher ratings indicate better performance.
Staffing Hours per Resident Day
Staffing data from CMS Payroll-Based Journal. Higher hours generally indicate more direct care time.
Staff Turnover Rate
Lower turnover rates generally indicate a more stable workforce and better continuity of care.
Agency/Contract Staff Usage
Lower agency usage often indicates better staff retention. High agency rates (>30%) may suggest staffing challenges.
Agency Staff Trends
Historical agency/contract staff usage by role
Data from CMS Payroll-Based Journal (PBJ). Agency % = contractor hours / total hours.
Direct Care Staffing
Average minutes of direct nursing care per resident per day
Data as of December 2025
Staffing Trends
Direct care minutes per resident per day
Occupancy Rate History
Average daily residents as a percentage of certified beds
Data from CMS Provider Info files. Occupancy = Average Residents per Day / Certified Beds.
Staff Turnover History
Annual percentage of nursing staff who left the facility
Data as of March 2026
Data from CMS Payroll-Based Journal. Turnover = staff who left during the year / total staff.
Average Daily Rate
Average daily charge for care at this facility
Based on CMS Cost Report data (inpatient revenue ÷ total patient days)
Data Source: Financial data from CMS Skilled Nursing Facility Cost Reports. Data typically lags 1-2 years. This information is for educational purposes only and should not be the sole basis for financial or care decisions. CareListings does not guarantee accuracy.
Financial Health
Comprehensive financial indicators from CMS Cost Reports
Data from fiscal year 2023 (most recent available - cost report data lags ~2 years)
Staff Investment: Higher spending per resident often correlates with better care quality.
Payer Mix: Shows revenue sources. Higher Medicare % typically means more post-acute/rehab care; higher Medicaid % indicates more long-term care residents.
Nonprofit/Government: May operate with lower margins while still providing quality care due to community mission.
Data Source: All financial data on this page comes from CMS Skilled Nursing Facility Cost Reports submitted by the facility to the Centers for Medicare & Medicaid Services. This information is provided for educational purposes only and should not be the sole basis for any financial or care decisions. Cost report data typically lags 1-2 years. CareListings does not guarantee the accuracy of this data.
Who Stays Here
Breakdown of residents by payment type
Based on fiscal year 2023 cost report data
Average Length of Stay
How long residents typically stay at this facility
Based on fiscal year 2023 cost report data
Services
Comprehensive skilled nursing services, rehabilitation programs, and medical care in WINNABOW
Join Our Caring Team
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Current Job Openings
Reviews
My father was here for a little over three months before he passed. The facility is a little bit older, but I found the staff to be attentive and caring, and to go out of their way to get him involved in activities. I was able to come there 3 to 4 times a week. He was bathed or given a sponge bath most days.
This place is gross its so dirty . The staff is awful they don't take care of there patients when i visit my loved one i have to cut his nails that are 6 Inches to long he hasn't had a shower in 2 weeks. And the food they serve isn't even edible to my dog. I wouldn't recommend this place to a homeless person
We are very grateful for the care my mother-in-law got at Brunswick Cove in 2024 (she died Jan 2025 at 97 years old). She had been at another facility in Wilmington that was 'fancier' but the care was horrific and she fell out of bed 5 times, the last time breaking her hip. I called Alice, the director, on a Sunday afternoon trying to move her after the hip break....and when the other facility raised their costs by more than 50% with no notice. We needed to find somewhere else quickly and by Tuesday my MIL was settled in at Brunswick Cove. Alice made all the arrangements for the move and sent their shuttle to get her. The staff is caring and competent. The room was ALWAYS clean and there was never a fowl odor in her room (there always was at the other fancy facility in Wilmington). Her room was bright and cheerful with natural light. Because she was immobile the staff made an extra effort to make sure her TV was on whatever channel she wanted to watch. They were super friendly with her and called her numerous nicknames. Most important they communicated with us frequently about her condition (and someone always answered the phone!) and as she declined they eventually suggested Hospice. We would not hesitate to recommend Brunswick Cove for caring and competent care for the aging. Bruce and Pat Holsten, Wilmington, NC
They are very short handed of staff. My brother is paralyzed on his left side. He cannot do anything for himself. He was put in a wheelchair to go outside. When he came back in He sat in that wheelchair for 6 hours waiting to be put back into his bed. Protocol to sit in a wheelchair is 2 hours at the most. They neglected him for 6 hours. I am very upset about this. He rings the bell to be changed, and make him wait sometimes for an hour before changing him This is the worst place to put your loved ones.
Alice the director at Brunswick Cove has bent over backwards to get my mother to the facility to begin her short term rehab. She coordinated the move from a town 3 hours away and also helped us get out of the local hospital after the need for evaluation from her hip surgery. The staff has been very attentive and friendly and good at communicating all the details that come with staying in such a facility. It’s only been 3 days but I feel like we’ve been treated like family.
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