Brunswick Cove Living Center
Brunswick Cove Living Center
3.3 (53 reviews)
Skilled Nursing Facility • 175 Licensed Beds
1478 River Road, Winnabow, NC
CMS Medicare Ratings
Overall
Inspection
Staffing
Quality
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Brunswick Cove Living Center

Skilled Nursing Facility • 175 Licensed Beds
1478 River Road,
Winnabow, NC
CMS Medicare Ratings
Overall
Inspection
Staffing
Quality
View details →
About

Brunswick Cove Living Center – Medicare Certified Since 1990

Brunswick Cove Living Center is a Medicare and Medicaid certified skilled nursing facility located in Winnabow, North Carolina. This is a for profit - limited liability company facility that has been serving the community for 36 years. A Medicare-certified skilled nursing facility provides 24-hour nursing care, rehabilitation services, and assistance with activities of daily living for patients who need skilled nursing or rehabilitation services on a daily basis.

This facility has 175 certified beds with a current occupancy rate of 73% (averaging 127 residents per day), which is moderate. Skilled nursing facilities provide 24-hour nursing care for patients who need rehabilitation services after a hospital stay or ongoing care for chronic conditions. Services include skilled nursing, physical therapy, occupational therapy, speech therapy, and assistance with daily activities.

Staffing Levels: Based on CMS payroll data, this facility provides approximately 4.46 hours of total nursing care per resident per day (2.87 hours from CNAs, 1.03 hours from LPNs, 0.56 hours from RNs). Physical therapy staffing is 0.08 hours per resident per day. This staffing level meets research-recommended quality thresholds.

Medicare Quality Ratings: According to CMS, Brunswick Cove Living Center has an overall quality rating of 2 out of 5 stars, which is below average compared to other nursing homes nationwide. Individual category ratings are: health inspection: 3 stars, staffing: 1 stars, quality measures: 2 stars.

Medicare Coverage: Medicare covers skilled nursing facility care for up to 100 days following a qualifying hospital stay of at least 3 days. Days 1-20 are fully covered by Medicare, days 21-100 require a daily coinsurance payment. Many residents also use Medicaid, private insurance, or pay privately for long-term stays.

Questions to Ask: When visiting a nursing home, ask about: staff-to-resident ratios and RN coverage around the clock, how they handle medical emergencies, activities and therapy programs, how they communicate with families, their approach to falls prevention, and policies for managing resident complaints.

Visit Medicare Care Compare to view detailed ratings, inspection reports, staffing data, and compare this facility with others in the area.

Quality ratings and facility data are updated periodically by CMS. We recommend verifying current information at Medicare Care Compare.

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Local Comparison Snapshot

How Brunswick Cove Living Center compares to 13 facilities in Myrtle Beach-Conway-North Myrtle Beach, SC-NC

Click a measure name to jump to details • Hover over for definitions

Measure
This Facility
Area Avg
Comparison
Overall Rating
Medicare 5-star rating
2
3
Quality Measures
Clinical outcomes & safety
2
3.3
Health Inspections
State survey results
3
2.8
Staffing
Nurse-to-resident ratio
1
2.8
Staffing Hours (per resident/day)
RN Hours
Registered nurses
0.56 hrs
0.67 hrs
LPN/LVN Hours
Licensed practical nurses
1.03 hrs
0.99 hrs
CNA Hours
Certified nursing assistants
2.87 hrs
2.21 hrs
Total Nursing Hours
CNA + LPN + RN combined
4.47 hrs
3.87 hrs
Agency/Contractor Usage
Lower agency use often indicates more stable, consistent care
RN Agency Use
% of RN hours from contractors
5 %
3.8 %
LPN/LVN Agency Use
% of LPN hours from contractors
73.3 %
9.1 %
CNA Agency Use
% of CNA hours from contractors
46.7 %
6.9 %
Staff Stability & Occupancy
Staff Turnover
Annual nursing staff turnover
82 %
54 %
Occupancy Rate
Percentage of beds filled
73 %
82 %
Financial Estimate
Based on CMS Cost Report data (for reference only)
Est. Daily Rate
Average cost per day
$270
$344
Estimate Only: This figure is calculated from cost reports and is for informational purposes only. Actual rates vary significantly. See details or contact the facility.
Better than Area
Near Average
Below Area Average

Data from CMS Medicare Compare and Payroll-Based Journal. Area averages based on 13 facilities in Myrtle Beach-Conway-North Myrtle Beach, SC-NC.
Ratings and staffing data typically reflect the most recent quarterly reporting period available.

Medicare Star Ratings

Official CMS ratings based on health inspections, staffing, and quality measures

Data as of March 2026

What do Medicare star ratings measure?
Medicare rates nursing homes on a 1-5 star scale based on three key areas: health inspection results, staffing levels, and quality measures like falls and infections.
How often are ratings updated?
CMS updates nursing home ratings monthly. Ratings can change based on new inspection results, staffing data from payroll records, and clinical quality outcomes.
Overall Rating
2/5
Quality Measures
2/5
Health Inspections
3/5
Staffing
1/5

Star Ratings History

Quarterly performance from 2013-2026

View on Medicare.gov
Overall
Health Inspections
Quality
Staffing
Source: Centers for Medicare & Medicaid Services

How Does This Facility Compare?

Compared to 13 other nursing homes in Myrtle Beach-Conway-North Myrtle Beach, SC-NC

Why compare to local facilities?
Local comparisons account for regional staffing markets and demographics. A facility performing above local averages often indicates strong management and quality care relative to area standards.
Brunswick Cove Living Center
Myrtle Beach-Conway-North Myrtle Beach, SC-NC Average

Based on CMS Medicare star ratings. Higher ratings indicate better performance.

Staffing Hours per Resident Day

Brunswick Cove Living Center
Myrtle Beach-Conway-North Myrtle Beach, SC-NC Average

Staffing data from CMS Payroll-Based Journal. Higher hours generally indicate more direct care time.

Staff Turnover Rate

Brunswick Cove Living Center
Myrtle Beach-Conway-North Myrtle Beach, SC-NC Average

Lower turnover rates generally indicate a more stable workforce and better continuity of care.

Agency/Contract Staff Usage

Brunswick Cove Living Center
Myrtle Beach-Conway-North Myrtle Beach, SC-NC Average

Lower agency usage often indicates better staff retention. High agency rates (>30%) may suggest staffing challenges.

Agency Staff Trends

Historical agency/contract staff usage by role

What does agency usage indicate?
Agency/contract staff fill temporary staffing gaps. Lower percentages typically indicate a stable, permanent workforce. Facilities with consistently high agency usage (>30%) may face staff retention challenges, though temporary spikes can occur during seasonal illness or transitions.
CNA
LPN
RN

Data from CMS Payroll-Based Journal (PBJ). Agency % = contractor hours / total hours.

Direct Care Staffing

Average minutes of direct nursing care per resident per day

Data as of December 2025

Understanding staffing levels: Higher staffing is associated with better quality outcomes. Research suggests around 4.1 hours of total nursing care per resident per day as a quality benchmark. Compare this facility's staffing to local averages to assess relative care levels.
172
minutes/day
CNAs
Certified Nursing Assistants
62
minutes/day
LPNs
Licensed Practical Nurses
34
minutes/day
RNs
Registered Nurses
5
minutes/day
PTs
Physical Therapists

Staffing Trends

Direct care minutes per resident per day

CNAs
LPNs
RNs
PTs
Source: Centers for Medicare & Medicaid Services

Occupancy Rate History

Average daily residents as a percentage of certified beds

Understanding occupancy: Higher occupancy can indicate strong community reputation and demand. Very low occupancy may affect financial stability, while extremely high occupancy could mean limited bed availability.
Brunswick Cove Living Center
Myrtle Beach-Conway-North Myrtle Beach, SC-NC Average (82.4%)

Data from CMS Provider Info files. Occupancy = Average Residents per Day / Certified Beds.

Staff Turnover History

Annual percentage of nursing staff who left the facility

Data as of March 2026

Understanding turnover: Lower turnover rates generally indicate a more stable workforce and better continuity of care. High turnover can affect care quality and resident relationships. The national average for nursing homes is around 50-60%.
All Nursing Staff
Registered Nurses (RN)
Area Average

Data from CMS Payroll-Based Journal. Turnover = staff who left during the year / total staff.

Average Daily Rate

Average daily charge for care at this facility

Based on CMS Cost Report data (inpatient revenue ÷ total patient days)

FY 2023 Daily Rate
$270
per resident per day
Compared to 13 facilities in your area
Below local median ($344)
Daily Rate Trend (2018-2023)
Contact Facility for Actual Rates
This figure is an average calculated from cost reports and is for informational purposes only. Actual rates vary significantly based on level of care needed, room type, payer source (Medicare, Medicaid, private pay), and other factors. Please contact the facility directly for current pricing and availability.
How This Is Calculated
This average daily rate is calculated from CMS Cost Reports by dividing total inpatient revenue by total patient days. It represents an average across all payers and care levels. Higher rates may indicate more intensive care, specialized services, or regional cost factors.

Data Source: Financial data from CMS Skilled Nursing Facility Cost Reports. Data typically lags 1-2 years. This information is for educational purposes only and should not be the sole basis for financial or care decisions. CareListings does not guarantee accuracy.

Financial Health

Comprehensive financial indicators from CMS Cost Reports

Data from fiscal year 2023 (most recent available - cost report data lags ~2 years)

For-Profit Facility

Financial Summary

Metric This Facility Local Median Comparison
Operating Margin
Profitability ratio
-4% 3% Below
Net Income
Annual profit or loss
$-360,774 $378,194 Below
Staff Cost per Resident
Daily salary expense per resident
$112/day $141/day Lower
Occupancy Rate
Bed utilization percentage
73% 82% Lower
Est. Daily Rate
Average revenue per patient day
$270/day $344/day Lower
Total Beds
Licensed bed capacity
175 95 Larger

Local comparisons based on 13 skilled nursing facilities in the Myrtle Beach-Conway-North Myrtle Beach, SC-NC metro area

Revenue & Expenses

Net Patient Revenue
After adjustments & allowances
$12,092,896
Operating Expenses
Total operating costs
$12,527,697
Total Salaries
Staff compensation
$5,315,064

Payer Mix

Medicare
5%
Medicaid
63%
Private Pay & Other
32%

Operating Margin Trend (2018-2023)

Understanding Financial Health
Operating Margin: Percentage of revenue remaining after operating costs. Positive = profitable operations.
Staff Investment: Higher spending per resident often correlates with better care quality.
Payer Mix: Shows revenue sources. Higher Medicare % typically means more post-acute/rehab care; higher Medicaid % indicates more long-term care residents.
Nonprofit/Government: May operate with lower margins while still providing quality care due to community mission.

Data Source: All financial data on this page comes from CMS Skilled Nursing Facility Cost Reports submitted by the facility to the Centers for Medicare & Medicaid Services. This information is provided for educational purposes only and should not be the sole basis for any financial or care decisions. Cost report data typically lags 1-2 years. CareListings does not guarantee the accuracy of this data.

Who Stays Here

Breakdown of residents by payment type

Based on fiscal year 2023 cost report data

Total Days
47,609
Medicare
Short-term skilled nursing
5%
Medicaid
Long-term care residents
63%
Private Pay / Other
Self-pay, insurance, VA
32%
Higher Medicare %
Indicates more short-term rehabilitation residents. Medicare typically covers up to 100 days of skilled nursing care after a hospital stay.
Higher Medicaid %
Indicates more long-term care residents. Medicaid covers nursing home care for those who qualify financially.

Average Length of Stay

How long residents typically stay at this facility

Based on fiscal year 2023 cost report data

Overall Average
209.58
days
Medicare Stays
49.44
days
Medicaid Stays
669.24
days
Total Admissions
227
Total Discharges
190
Medicare (Short-Term)
Medicare covers skilled nursing for rehabilitation after a hospital stay. Typical stays are 20-30 days for recovery from surgery, stroke, or illness.
Medicaid (Long-Term)
Medicaid covers long-term nursing home care for those who qualify. Many residents stay months or years, receiving ongoing daily care and support.

Services

Comprehensive skilled nursing services, rehabilitation programs, and medical care in WINNABOW

Join Our Caring Team

We're always looking for compassionate individuals who are dedicated to providing exceptional care for our residents. Explore career opportunities at Brunswick Cove Living Center.

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Brunswick Cove Living Center
WINNABOW, NC
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Brunswick Cove Living Center
WINNABOW, NC
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Reviews

3.3 (53 reviews)
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David Schaeffer's profile photo
David Schaeffer a month ago

My father was here for a little over three months before he passed. The facility is a little bit older, but I found the staff to be attentive and caring, and to go out of their way to get him involved in activities. I was able to come there 3 to 4 times a week. He was bathed or given a sponge bath most days.

Tracy's profile photo
Tracy a month ago

This place is gross its so dirty . The staff is awful they don't take care of there patients when i visit my loved one i have to cut his nails that are 6 Inches to long he hasn't had a shower in 2 weeks. And the food they serve isn't even edible to my dog. I wouldn't recommend this place to a homeless person

Patricia Holsten's profile photo
Patricia Holsten 10 months ago

We are very grateful for the care my mother-in-law got at Brunswick Cove in 2024 (she died Jan 2025 at 97 years old). She had been at another facility in Wilmington that was 'fancier' but the care was horrific and she fell out of bed 5 times, the last time breaking her hip. I called Alice, the director, on a Sunday afternoon trying to move her after the hip break....and when the other facility raised their costs by more than 50% with no notice. We needed to find somewhere else quickly and by Tuesday my MIL was settled in at Brunswick Cove. Alice made all the arrangements for the move and sent their shuttle to get her. The staff is caring and competent. The room was ALWAYS clean and there was never a fowl odor in her room (there always was at the other fancy facility in Wilmington). Her room was bright and cheerful with natural light. Because she was immobile the staff made an extra effort to make sure her TV was on whatever channel she wanted to watch. They were super friendly with her and called her numerous nicknames. Most important they communicated with us frequently about her condition (and someone always answered the phone!) and as she declined they eventually suggested Hospice. We would not hesitate to recommend Brunswick Cove for caring and competent care for the aging. Bruce and Pat Holsten, Wilmington, NC

Tammy Larsh's profile photo
Tammy Larsh 4 months ago

They are very short handed of staff. My brother is paralyzed on his left side. He cannot do anything for himself. He was put in a wheelchair to go outside. When he came back in He sat in that wheelchair for 6 hours waiting to be put back into his bed. Protocol to sit in a wheelchair is 2 hours at the most. They neglected him for 6 hours. I am very upset about this. He rings the bell to be changed, and make him wait sometimes for an hour before changing him This is the worst place to put your loved ones.

chris king's profile photo
chris king a year ago

Alice the director at Brunswick Cove has bent over backwards to get my mother to the facility to begin her short term rehab. She coordinated the move from a town 3 hours away and also helped us get out of the local hospital after the need for evaluation from her hip surgery. The staff has been very attentive and friendly and good at communicating all the details that come with staying in such a facility. It’s only been 3 days but I feel like we’ve been treated like family.

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