Ashland Health Services
Ashland Health Services
2.8 (10 reviews)
Skilled Nursing Facility • 117 Licensed Beds
1319 Beaser Ave, Ashland, WI
CMS Medicare Ratings
Overall
Inspection
Staffing
Quality
View details →
Call
Claimed

Ashland Health Services

Skilled Nursing Facility • 117 Licensed Beds
1319 Beaser Ave,
Ashland, WI
CMS Medicare Ratings
Overall
Inspection
Staffing
Quality
View details →
About

Ashland Health Services – Medicare Certified Since 1985

Ashland Health Services is a Medicare and Medicaid certified skilled nursing facility located in Ashland, Wisconsin. This facility has been serving the community for 41 years. A Medicare-certified skilled nursing facility provides 24-hour nursing care, rehabilitation services, and assistance with activities of daily living for patients who need skilled nursing or rehabilitation services on a daily basis.

This facility has 117 certified beds with a current occupancy rate of 30% (averaging 35 residents per day), which is low. Skilled nursing facilities provide 24-hour nursing care for patients who need rehabilitation services after a hospital stay or ongoing care for chronic conditions. Services include skilled nursing, physical therapy, occupational therapy, speech therapy, and assistance with daily activities.

Staffing Levels: Based on CMS payroll data, this facility provides approximately 3.62 hours of total nursing care per resident per day (2.14 hours from CNAs, 0.29 hours from LPNs, 1.19 hours from RNs). Physical therapy staffing is 0.06 hours per resident per day.

Medicare Quality Ratings: According to CMS, Ashland Health Services has an overall quality rating of 4 out of 5 stars, which is above average compared to other nursing homes nationwide. Individual category ratings are: health inspection: 4 stars, staffing: 3 stars, quality measures: 2 stars.

Medicare Coverage: Medicare covers skilled nursing facility care for up to 100 days following a qualifying hospital stay of at least 3 days. Days 1-20 are fully covered by Medicare, days 21-100 require a daily coinsurance payment. Many residents also use Medicaid, private insurance, or pay privately for long-term stays.

Questions to Ask: When visiting a nursing home, ask about: staff-to-resident ratios and RN coverage around the clock, how they handle medical emergencies, activities and therapy programs, how they communicate with families, their approach to falls prevention, and policies for managing resident complaints.

Visit Medicare Care Compare to view detailed ratings, inspection reports, staffing data, and compare this facility with others in the area.

Quality ratings and facility data are updated periodically by CMS. We recommend verifying current information at Medicare Care Compare.

Show Phone

Local Comparison Snapshot

How Ashland Health Services compares to 134 facilities in Rural WI

Click a measure name to jump to details • Hover over for definitions

Measure
This Facility
Area Avg
Comparison
Overall Rating
Medicare 5-star rating
4
3.3
Quality Measures
Clinical outcomes & safety
2
3.2
Health Inspections
State survey results
4
3
Staffing
Nurse-to-resident ratio
3
3.7
Staffing Hours (per resident/day)
RN Hours
Registered nurses
1.19 hrs
0.96 hrs
LPN/LVN Hours
Licensed practical nurses
0.29 hrs
0.57 hrs
CNA Hours
Certified nursing assistants
2.14 hrs
2.57 hrs
Total Nursing Hours
CNA + LPN + RN combined
3.61 hrs
4.09 hrs
Agency/Contractor Usage
Lower agency use often indicates more stable, consistent care
RN Agency Use
% of RN hours from contractors
14 %
6.3 %
LPN/LVN Agency Use
% of LPN hours from contractors
20.6 %
16.2 %
CNA Agency Use
% of CNA hours from contractors
23.7 %
10.8 %
Staff Stability & Occupancy
Staff Turnover
Annual nursing staff turnover
61 %
44 %
Occupancy Rate
Percentage of beds filled
30 %
73 %
Financial Estimate
Based on CMS Cost Report data (for reference only)
Est. Daily Rate
Average cost per day
$394
$380
Estimate Only: This figure is calculated from cost reports and is for informational purposes only. Actual rates vary significantly. See details or contact the facility.
Better than Area
Near Average
Below Area Average

Data from CMS Medicare Compare and Payroll-Based Journal. Area averages based on 134 facilities in Rural WI.
Ratings and staffing data typically reflect the most recent quarterly reporting period available.

View Other Options Near You

Claimed

Court Manor Health Services

911 3RD ST WEST
Ashland, WI 54806 (< 1 miles away)
Skilled Nursing Facility • 50 beds
★★★★★ 5.0 (1 review)
Show Phone
View Listing

Northern Lights Hcc

706 BRATLEY DR
Washburn, WI 54891 (7 miles away)
Skilled Nursing Facility • 50 beds
Show Phone
View Listing
Claimed

Villa Maria Health and Rehab Ctr

300 VILLA DR
Hurley, WI 54534 (35 miles away)
Skilled Nursing Facility • 70 beds
★★★★★ 2.0 (2 reviews)
Show Phone
View Listing

Sky View Nursing Center

309 IRON ST
Hurley, WI 54534 (35 miles away)
Skilled Nursing Facility • 33 beds
Show Phone
View Listing
Claimed

Westgate Nursing & Rehab Community

1500 NORTH LOWELL STREET
Ironwood, MI 49938 (35 miles away)
Skilled Nursing Facility • 65 beds
★★★★★ 4.7 (3 reviews)
Show Phone
View Listing

Gogebic Medical Care Facility

402 NORTH STREET
Wakefield, MI 49968 (45 miles away)
Skilled Nursing Facility • 100 beds
Show Phone
View Listing
Claimed

Middle River Health and Rehabilitation Center

8274 E SAN RD
South Range, WI 54874 (47 miles away)
Skilled Nursing Facility • 86 beds
★★★★★ 3.6 (21 reviews)
Show Phone
View Listing

Water's Edge

11040 NORTH STATE RD 77
Hayward, WI 54843 (47 miles away)
Skilled Nursing Facility • 50 beds
Show Phone
View Listing
Claimed

Hayward Health Services

10775 NYMAN AVE
Hayward, WI 54843 (48 miles away)
Skilled Nursing Facility • 59 beds
★★★★★ 3.8 (11 reviews)
Show Phone
View Listing
Claimed

The Waterview Shores LLC

402 - 13TH AVENUE
Two Harbors, MN 55616 (48 miles away)
Skilled Nursing Facility • 44 beds
★★★★★ 4.4 (14 reviews)
Show Phone
View Listing

Medicare Star Ratings

Official CMS ratings based on health inspections, staffing, and quality measures

Data as of December 2025

What do Medicare star ratings measure?
Medicare rates nursing homes on a 1-5 star scale based on three key areas: health inspection results, staffing levels, and quality measures like falls and infections.
How often are ratings updated?
CMS updates nursing home ratings monthly. Ratings can change based on new inspection results, staffing data from payroll records, and clinical quality outcomes.
Overall Rating
4/5
Quality Measures
2/5
Health Inspections
4/5
Staffing
3/5

Star Ratings History

Quarterly performance from 2013-2026

View on Medicare.gov
Overall
Health Inspections
Quality
Staffing
Source: Centers for Medicare & Medicaid Services

How Does This Facility Compare?

Compared to 134 other nursing homes in Rural WI

Why compare to local facilities?
Local comparisons account for regional staffing markets and demographics. A facility performing above local averages often indicates strong management and quality care relative to area standards.
Ashland Health Services
Rural WI Average

Based on CMS Medicare star ratings. Higher ratings indicate better performance.

Staffing Hours per Resident Day

Ashland Health Services
Rural WI Average

Staffing data from CMS Payroll-Based Journal. Higher hours generally indicate more direct care time.

Staff Turnover Rate

Ashland Health Services
Rural WI Average

Lower turnover rates generally indicate a more stable workforce and better continuity of care.

Agency/Contract Staff Usage

Ashland Health Services
Rural WI Average

Lower agency usage often indicates better staff retention. High agency rates (>30%) may suggest staffing challenges.

Agency Staff Trends

Historical agency/contract staff usage by role

What does agency usage indicate?
Agency/contract staff fill temporary staffing gaps. Lower percentages typically indicate a stable, permanent workforce. Facilities with consistently high agency usage (>30%) may face staff retention challenges, though temporary spikes can occur during seasonal illness or transitions.
CNA
LPN
RN

Data from CMS Payroll-Based Journal (PBJ). Agency % = contractor hours / total hours.

Direct Care Staffing

Average minutes of direct nursing care per resident per day

Data as of December 2025

Understanding staffing levels: Higher staffing is associated with better quality outcomes. Research suggests around 4.1 hours of total nursing care per resident per day as a quality benchmark. Compare this facility's staffing to local averages to assess relative care levels.
128
minutes/day
CNAs
Certified Nursing Assistants
17
minutes/day
LPNs
Licensed Practical Nurses
71
minutes/day
RNs
Registered Nurses
3
minutes/day
PTs
Physical Therapists

Staffing Trends

Direct care minutes per resident per day

CNAs
LPNs
RNs
PTs
Source: Centers for Medicare & Medicaid Services

Occupancy Rate History

Average daily residents as a percentage of certified beds

Understanding occupancy: Higher occupancy can indicate strong community reputation and demand. Very low occupancy may affect financial stability, while extremely high occupancy could mean limited bed availability.
Ashland Health Services
Rural WI Average (72.6%)

Data from CMS Provider Info files. Occupancy = Average Residents per Day / Certified Beds.

Staff Turnover History

Annual percentage of nursing staff who left the facility

Data as of December 2025

Understanding turnover: Lower turnover rates generally indicate a more stable workforce and better continuity of care. High turnover can affect care quality and resident relationships. The national average for nursing homes is around 50-60%.
All Nursing Staff
Registered Nurses (RN)
Area Average

Data from CMS Payroll-Based Journal. Turnover = staff who left during the year / total staff.

Average Daily Rate

Average daily charge for care at this facility

Based on CMS Cost Report data (inpatient revenue ÷ total patient days)

FY 2023 Daily Rate
$394
per resident per day
Compared to 133 facilities in your area
Above local median ($380)
Daily Rate Trend (2018-2023)
Contact Facility for Actual Rates
This figure is an average calculated from cost reports and is for informational purposes only. Actual rates vary significantly based on level of care needed, room type, payer source (Medicare, Medicaid, private pay), and other factors. Please contact the facility directly for current pricing and availability.
How This Is Calculated
This average daily rate is calculated from CMS Cost Reports by dividing total inpatient revenue by total patient days. It represents an average across all payers and care levels. Higher rates may indicate more intensive care, specialized services, or regional cost factors.

Data Source: Financial data from CMS Skilled Nursing Facility Cost Reports. Data typically lags 1-2 years. This information is for educational purposes only and should not be the sole basis for financial or care decisions. CareListings does not guarantee accuracy.

Financial Health

Comprehensive financial indicators from CMS Cost Reports

Data from fiscal year 2023 (most recent available - cost report data lags ~2 years)

For-Profit Facility

Financial Summary

Metric This Facility Local Median Comparison
Operating Margin
Profitability ratio
-6% -2% Below
Net Income
Annual profit or loss
$-220,888 $162,552 Below
Staff Cost per Resident
Daily salary expense per resident
$122/day $163/day Lower
Occupancy Rate
Bed utilization percentage
30% 72% Lower
Est. Daily Rate
Average revenue per patient day
$394/day $380/day Higher
Total Beds
Licensed bed capacity
117 50 Larger

Local comparisons based on 133 skilled nursing facilities in the Wisconsin (Rural) metro area

Revenue & Expenses

Net Patient Revenue
After adjustments & allowances
$4,528,417
Operating Expenses
Total operating costs
$4,793,868
Total Salaries
Staff compensation
$1,456,697
Contract Labor
Agency & temp staff
$958,044

Payer Mix

Medicare
13%
Medicaid
55%
Private Pay & Other
32%

Operating Margin Trend (2018-2023)

Understanding Financial Health
Operating Margin: Percentage of revenue remaining after operating costs. Positive = profitable operations.
Staff Investment: Higher spending per resident often correlates with better care quality.
Payer Mix: Shows revenue sources. Higher Medicare % typically means more post-acute/rehab care; higher Medicaid % indicates more long-term care residents.
Nonprofit/Government: May operate with lower margins while still providing quality care due to community mission.

Data Source: All financial data on this page comes from CMS Skilled Nursing Facility Cost Reports submitted by the facility to the Centers for Medicare & Medicaid Services. This information is provided for educational purposes only and should not be the sole basis for any financial or care decisions. Cost report data typically lags 1-2 years. CareListings does not guarantee the accuracy of this data.

Who Stays Here

Breakdown of residents by payment type

Based on fiscal year 2023 cost report data

Total Days
11,989
Medicare
Short-term skilled nursing
13%
Medicaid
Long-term care residents
55%
Private Pay / Other
Self-pay, insurance, VA
32%
Higher Medicare %
Indicates more short-term rehabilitation residents. Medicare typically covers up to 100 days of skilled nursing care after a hospital stay.
Higher Medicaid %
Indicates more long-term care residents. Medicaid covers nursing home care for those who qualify financially.

Average Length of Stay

How long residents typically stay at this facility

Based on fiscal year 2023 cost report data

Overall Average
141.05
days
Medicare Stays
51.90
days
Medicaid Stays
141.04
days
Total Admissions
98
Total Discharges
85
Medicare (Short-Term)
Medicare covers skilled nursing for rehabilitation after a hospital stay. Typical stays are 20-30 days for recovery from surgery, stroke, or illness.
Medicaid (Long-Term)
Medicaid covers long-term nursing home care for those who qualify. Many residents stay months or years, receiving ongoing daily care and support.

Services

Comprehensive skilled nursing services, rehabilitation programs, and medical care in ASHLAND

Join Our Caring Team

We're always looking for compassionate individuals who are dedicated to providing exceptional care for our residents. Explore career opportunities at Ashland Health Services.

Current Job Openings

Ashland Health Services
ASHLAND, WI
Full Time
View Job
Ashland Health Services
ASHLAND, WI
Full Time
View Job
Ashland Health Services
ASHLAND, WI
Full Time
View Job

Reviews

2.8 (10 reviews)
Powered by Google Logo
Jean Lake's profile photo
Jean Lake 5 months ago

Most of the staff is very friendly. The building is dirty. The furniture and decor is outdated. The entrance is filthy and uninviting and usually cluttered with boxes and garbage. Most of the interior of the building needs painting for sure. The outside needs to be cleaned to. All other nursing homes in the community have beautiful flowers whereas this building has nothing. The fenced in area out back needs updating as well. Overall, the exterior and maintenance of the building is not a reflection of the staff or the care provided, which is what's most important I guess.

Wendy Hentges's profile photo
Wendy Hentges a year ago

Terrible place for elderly sick person. Uncaring NA's left my father uncared for and unwashed. In same clothes for 2 days, wouldn't bring him kleenex when asked for repeatedly. One NA told him to pick up his own legs as they were too heavy for her. Mind you he couldn't as he was too weak. Very degrading experience for him. We finally hired someone to go in and bath him. Last time I came to visit he asked me to help him get adjusted in the wheel chair as he was slipping out and the feet pedals were down, poking his swollen sore legs. He had had the light on for assistance but no one came. I helped him get comfortable but left light on to see how long it would take for them to come check on him. Took another half hour. NA came in said your lights on what do you need? I explained I had already assisted him but wanted to see how long it would take for someone to show up. Told her he was slipping out of his chair and it was over a half hour before they came. NOT satisfactory. On another day I came in head nurse was trying to explain his options by yelling in his face, even though we had purchased a head set with amplifier to speak into. She rudely said to me it was one of HIS option to go home to die, I explained not really as we had moved mom out of house as she was no longer able to care for him and the only heat was a wood stove. Shaver got stolen on 2nd day there too. Only positive there was very nice social worker and nice, patient physical therapists.

Linda Butzler's profile photo
Linda Butzler 3 years ago

While comparing AHS to other nursing homes/rehab center, I now have greater respect for a good quality Home...for those who need a healthy, clean and loving place to live and a respectable rehab center. Looking down the hall, I would see 2 or more therapists going to the individual rooms, to work with their people. I commend Jill, Valerie and Joel being top notch. They are so kind, understandable and professional. We knew we came there to seek help with the goal to go home healthier and safe. We could depend on them to do this job. I totally appreciated everything and found it hard to leave my new found friends. The permanent people were active and you could tell they were loved! They were happy to mingle with rehab people - using covid guidelines. They are awesome!! All the nurses, and aides were professional, kind and dedicated..... day and night. They listened to their patients! They treated a person like you were the most important human ever! I did notice a young lady aide who worked alone many times, spreading herself thin and did so willingly. This is my only regret. We always appreciated her. She did not call in sick or give an excuse when the weather was bad but came to work because of her dedication to her people. Alyssa came into work above and beyond and should get a raise for this. I have never been in a place so neat and clean and smelling good all around. The cleaning people were always on guard for Covid guidelines. Making sure we used a mask. I commend them for being happy and spreading that happiness ....where you hear people laughing all around. The cooks worked hard and most did appreciate their meals. I would find it difficult to deal with individuals likes and dislikes, and special diets. The food was always warm or cold and tasty as they should be. ....They worked with a smile, making sure every person is happy! You are very lucky to have them!!! And then there is Greg!! Very kind man and always fixed something or help with any role there is in the place. He was a hard working person. Another thing I should mention is something you don't see every day at a nursing home, the people in the offices came and interchanged their role, by filling in the help and keep things nice and smooth .......with a smile. I appreciated everyone who worked at this place, Ashland Health Center, and I would give a 10 star rating. I tell people about my experience because I know this place is the best place ever. Thank you!! Linda Butzler

Kelly Harris's profile photo
Kelly Harris 2 years ago

A very nice place Cindy the and Beth and hardy so creative with crafts the therapy unit Jill and Valerie very fun all staff and nurses very nice and polite and kitchen staff beautiful people and so friendly that us gals created a morning coffee and the gentleman came to. As the kitchen staff helped. Providing early carafe to enjoy

Angela Cogdell's profile photo
Angela Cogdell 8 years ago

My father is a resident. I am several states away. The entire staff from the business office, admissions, director of nursing and all the healthcare providers are always helpful and informative. I feel he is in a loving, safe and caring environment. I am so thankful.

View All 10 Google Reviews

Explore Skilled Nursing Facilities Near Ashland

Discover skilled nursing facilities in nearby communities

Bayfront

5.9 mi away

Washburn

6.8 mi away

Diaperville

8.9 mi away

Odanah

9.8 mi away

New Odanah

11.2 mi away

Marengo

11.2 mi away

Jolmaville

11.8 mi away

Mason

12.4 mi away

Franks Field

13.9 mi away

Birch Hill

16.3 mi away

Bayfield

17.0 mi away

Grand View

17.4 mi away

Mellen

20.5 mi away

Cornucopia

22.6 mi away

Drummond

23.3 mi away

Find Additional Care Services in Ashland

Explore additional care options and services available in your area