Aspire of Gowrie
Aspire of Gowrie
5.0 (4 reviews)
Skilled Nursing Facility • 19 Licensed Beds
Part of a CCRC
1808 Main Street, Gowrie, IA
24-Hour Skilled Nursing Care
Round-the-clock nursing staff
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Claimed

Aspire of Gowrie

Skilled Nursing Facility • 19 Licensed Beds
Part of a CCRC
1808 Main Street,
Gowrie, IA
24-Hour Skilled Nursing Care
Round-the-clock nursing staff available
About

Aspire of Gowrie – Medicare Certified Since 1997

Aspire of Gowrie is a Medicare and Medicaid certified skilled nursing facility located in Gowrie, Iowa. This facility has been serving the community for 29 years. A Medicare-certified skilled nursing facility provides 24-hour nursing care, rehabilitation services, and assistance with activities of daily living for patients who need skilled nursing or rehabilitation services on a daily basis.

This facility is part of a Continuing Care Retirement Community (CCRC), which offers a continuum of care on a single campus—from independent living to assisted living to skilled nursing care. CCRC residents often have priority access to the skilled nursing facility and can transition between levels of care as their needs change without having to relocate to a new community.

This facility has 19 certified beds with a current occupancy rate of 90% (averaging 17 residents per day), which is high. Skilled nursing facilities provide 24-hour nursing care for patients who need rehabilitation services after a hospital stay or ongoing care for chronic conditions. Services include skilled nursing, physical therapy, occupational therapy, speech therapy, and assistance with daily activities.

Staffing Levels: Based on CMS payroll data, this facility provides approximately 3.68 hours of total nursing care per resident per day (2.38 hours from CNAs, 0.31 hours from LPNs, 0.99 hours from RNs). Physical therapy staffing is 0.01 hours per resident per day.

Medicare Quality Ratings: According to CMS, Aspire of Gowrie has an overall quality rating of 1 out of 5 stars, which is much below average compared to other nursing homes nationwide. Individual category ratings are: health inspection: 1 stars, staffing: 1 stars, quality measures: 1 stars.

Medicare Coverage: Medicare covers skilled nursing facility care for up to 100 days following a qualifying hospital stay of at least 3 days. Days 1-20 are fully covered by Medicare, days 21-100 require a daily coinsurance payment. Many residents also use Medicaid, private insurance, or pay privately for long-term stays.

Questions to Ask: When visiting a nursing home, ask about: staff-to-resident ratios and RN coverage around the clock, how they handle medical emergencies, activities and therapy programs, how they communicate with families, their approach to falls prevention, and policies for managing resident complaints.

Visit Medicare Care Compare to view detailed ratings, inspection reports, staffing data, and compare this facility with others in the area.

Quality ratings and facility data are updated periodically by CMS. We recommend verifying current information at Medicare Care Compare.

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Local Comparison Snapshot

How Aspire of Gowrie compares to 251 facilities in Rural IA

Click a measure name to jump to details • Hover over for definitions

Measure
This Facility
Area Avg
Comparison
Staffing Hours (per resident/day)
RN Hours
Registered nurses
0.99 hrs
0.74 hrs
LPN/LVN Hours
Licensed practical nurses
0.31 hrs
0.57 hrs
CNA Hours
Certified nursing assistants
2.38 hrs
2.36 hrs
Total Nursing Hours
CNA + LPN + RN combined
3.68 hrs
3.66 hrs
Agency/Contractor Usage
Lower agency use often indicates more stable, consistent care
RN Agency Use
% of RN hours from contractors
5 %
5.3 %
LPN/LVN Agency Use
% of LPN hours from contractors
0 %
7.7 %
CNA Agency Use
% of CNA hours from contractors
0 %
7.2 %
Staff Stability & Occupancy
Staff Turnover
Annual nursing staff turnover
65 %
42 %
Occupancy Rate
Percentage of beds filled
90 %
78 %
Financial Estimate
Based on CMS Cost Report data (for reference only)
Est. Daily Rate
Average cost per day
$321
$331
Estimate Only: This figure is calculated from cost reports and is for informational purposes only. Actual rates vary significantly. See details or contact the facility.
Better than Area
Near Average
Below Area Average

Data from CMS Medicare Compare and Payroll-Based Journal. Area averages based on 251 facilities in Rural IA.
Ratings and staffing data typically reflect the most recent quarterly reporting period available.

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Medicare Star Ratings

Official CMS ratings based on health inspections, staffing, and quality measures

Data as of September 2024

What do Medicare star ratings measure?
Medicare rates nursing homes on a 1-5 star scale based on three key areas: health inspection results, staffing levels, and quality measures like falls and infections.
How often are ratings updated?
CMS updates nursing home ratings monthly. Ratings can change based on new inspection results, staffing data from payroll records, and clinical quality outcomes.

Star Ratings History

Quarterly performance from 2013-2026

View on Medicare.gov
Overall
Health Inspections
Quality
Staffing
Source: Centers for Medicare & Medicaid Services

How Does This Facility Compare?

Compared to 251 other nursing homes in Rural IA

Why compare to local facilities?
Local comparisons account for regional staffing markets and demographics. A facility performing above local averages often indicates strong management and quality care relative to area standards.
Aspire of Gowrie
Rural IA Average

Based on CMS Medicare star ratings. Higher ratings indicate better performance.

Staffing Hours per Resident Day

Aspire of Gowrie
Rural IA Average

Staffing data from CMS Payroll-Based Journal. Higher hours generally indicate more direct care time.

Staff Turnover Rate

Aspire of Gowrie
Rural IA Average

Lower turnover rates generally indicate a more stable workforce and better continuity of care.

Agency/Contract Staff Usage

Aspire of Gowrie
Rural IA Average

Lower agency usage often indicates better staff retention. High agency rates (>30%) may suggest staffing challenges.

Agency Staff Trends

Historical agency/contract staff usage by role

What does agency usage indicate?
Agency/contract staff fill temporary staffing gaps. Lower percentages typically indicate a stable, permanent workforce. Facilities with consistently high agency usage (>30%) may face staff retention challenges, though temporary spikes can occur during seasonal illness or transitions.
CNA
LPN
RN

Data from CMS Payroll-Based Journal (PBJ). Agency % = contractor hours / total hours.

Direct Care Staffing

Average minutes of direct nursing care per resident per day

Data as of June 2025

Understanding staffing levels: Higher staffing is associated with better quality outcomes. Research suggests around 4.1 hours of total nursing care per resident per day as a quality benchmark. Compare this facility's staffing to local averages to assess relative care levels.
143
minutes/day
CNAs
Certified Nursing Assistants
19
minutes/day
LPNs
Licensed Practical Nurses
59
minutes/day
RNs
Registered Nurses
1
minutes/day
PTs
Physical Therapists

Staffing Trends

Direct care minutes per resident per day

CNAs
LPNs
RNs
PTs
Source: Centers for Medicare & Medicaid Services

Occupancy Rate History

Average daily residents as a percentage of certified beds

Understanding occupancy: Higher occupancy can indicate strong community reputation and demand. Very low occupancy may affect financial stability, while extremely high occupancy could mean limited bed availability.
Aspire of Gowrie
Rural IA Average (78.1%)

Data from CMS Provider Info files. Occupancy = Average Residents per Day / Certified Beds.

Staff Turnover History

Annual percentage of nursing staff who left the facility

Data as of June 2025

Understanding turnover: Lower turnover rates generally indicate a more stable workforce and better continuity of care. High turnover can affect care quality and resident relationships. The national average for nursing homes is around 50-60%.
All Nursing Staff
Registered Nurses (RN)
Area Average

Data from CMS Payroll-Based Journal. Turnover = staff who left during the year / total staff.

Average Daily Rate

Average daily charge for care at this facility

Based on CMS Cost Report data (inpatient revenue ÷ total patient days)

FY 2023 Daily Rate
$321
per resident per day
Compared to 244 facilities in your area
Below local median ($331)
Daily Rate Trend (2018-2023)
Contact Facility for Actual Rates
This figure is an average calculated from cost reports and is for informational purposes only. Actual rates vary significantly based on level of care needed, room type, payer source (Medicare, Medicaid, private pay), and other factors. Please contact the facility directly for current pricing and availability.
How This Is Calculated
This average daily rate is calculated from CMS Cost Reports by dividing total inpatient revenue by total patient days. It represents an average across all payers and care levels. Higher rates may indicate more intensive care, specialized services, or regional cost factors.

Data Source: Financial data from CMS Skilled Nursing Facility Cost Reports. Data typically lags 1-2 years. This information is for educational purposes only and should not be the sole basis for financial or care decisions. CareListings does not guarantee accuracy.

Financial Health

Comprehensive financial indicators from CMS Cost Reports

Data from fiscal year 2023 (most recent available - cost report data lags ~2 years)

For-Profit Facility Part of CCRC

Financial Summary

Metric This Facility Local Median Comparison
Operating Margin
Profitability ratio
-49% -2% Below
Net Income
Annual profit or loss
$-792,343 $-33,498 Below
Staff Cost per Resident
Daily salary expense per resident
$144/day $146/day Lower
Occupancy Rate
Bed utilization percentage
90% 73% Higher
Est. Daily Rate
Average revenue per patient day
$321/day $331/day Lower
Total Beds
Licensed bed capacity
19 56 Smaller

Local comparisons based on 244 skilled nursing facilities in the Iowa (Rural) metro area

Revenue & Expenses

Net Patient Revenue
After adjustments & allowances
$1,617,824
Operating Expenses
Total operating costs
$2,404,848
Total Salaries
Staff compensation
$862,776

Payer Mix

Medicare
1%
Medicaid
89%
Private Pay & Other
10%

Operating Margin Trend (2018-2023)

Understanding Financial Health
Operating Margin: Percentage of revenue remaining after operating costs. Positive = profitable operations.
Staff Investment: Higher spending per resident often correlates with better care quality.
Payer Mix: Shows revenue sources. Higher Medicare % typically means more post-acute/rehab care; higher Medicaid % indicates more long-term care residents.
Nonprofit/Government: May operate with lower margins while still providing quality care due to community mission.

Data Source: All financial data on this page comes from CMS Skilled Nursing Facility Cost Reports submitted by the facility to the Centers for Medicare & Medicaid Services. This information is provided for educational purposes only and should not be the sole basis for any financial or care decisions. Cost report data typically lags 1-2 years. CareListings does not guarantee the accuracy of this data.

Who Stays Here

Breakdown of residents by payment type

Based on fiscal year 2023 cost report data

Total Days
5,991
Medicare
Short-term skilled nursing
1%
Medicaid
Long-term care residents
89%
Private Pay / Other
Self-pay, insurance, VA
10%
Higher Medicare %
Indicates more short-term rehabilitation residents. Medicare typically covers up to 100 days of skilled nursing care after a hospital stay.
Higher Medicaid %
Indicates more long-term care residents. Medicaid covers nursing home care for those who qualify financially.

Average Length of Stay

How long residents typically stay at this facility

Based on fiscal year 2023 cost report data

Overall Average
332.83
days
Medicare Stays
105.67
days
Medicaid Stays
1068.00
days
Total Admissions
10
Total Discharges
18
Medicare (Short-Term)
Medicare covers skilled nursing for rehabilitation after a hospital stay. Typical stays are 20-30 days for recovery from surgery, stroke, or illness.
Medicaid (Long-Term)
Medicaid covers long-term nursing home care for those who qualify. Many residents stay months or years, receiving ongoing daily care and support.

Services

Comprehensive skilled nursing services, rehabilitation programs, and medical care in GOWRIE

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Reviews

5.0 (4 reviews)
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Shari Remington's profile photo
Shari Remington 8 months ago

My brother was there in his last days. I was really happy with his care. I was notified about changes. I could call at any time to see how he was doing. Shari

Angelia Mendez's profile photo
Angelia Mendez a year ago

Aspire of Gowrie has turned itself around. We have the best staff who truly loves our resident life family. I am proud to be employeed at Aspire of Gowrie.

Janet Phillips's profile photo
Janet Phillips a year ago

Very friendly staff. Residents are happy and friendly! Clean facility. I recommend this place.

Xavier Gullickson's profile photo

Took really great care of my loved ones, great people they are, great place to put someone😁

View All 4 Google Reviews

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