Pembroke Center
Pembroke Center
4.1 (75 reviews)
Skilled Nursing Facility • 84 Licensed Beds
Part of a CCRC
310 E Wardell Drive, Pembroke, NC
CMS Medicare Ratings
Overall
Inspection
Staffing
Quality
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Pembroke Center

Skilled Nursing Facility • 84 Licensed Beds
Part of a CCRC
310 E Wardell Drive,
Pembroke, NC
CMS Medicare Ratings
Overall
Inspection
Staffing
Quality
View details →
About

Pembroke Center – Medicare Certified Since 1992

Pembroke Center is a Medicare and Medicaid certified skilled nursing facility located in Pembroke, North Carolina. This is a for profit - corporation facility that has been serving the community for 34 years. A Medicare-certified skilled nursing facility provides 24-hour nursing care, rehabilitation services, and assistance with activities of daily living for patients who need skilled nursing or rehabilitation services on a daily basis.

This facility is part of a Continuing Care Retirement Community (CCRC), which offers a continuum of care on a single campus—from independent living to assisted living to skilled nursing care. CCRC residents often have priority access to the skilled nursing facility and can transition between levels of care as their needs change without having to relocate to a new community.

This facility has 84 certified beds with a current occupancy rate of 86% (averaging 72 residents per day), which is high. Skilled nursing facilities provide 24-hour nursing care for patients who need rehabilitation services after a hospital stay or ongoing care for chronic conditions. Services include skilled nursing, physical therapy, occupational therapy, speech therapy, and assistance with daily activities.

Staffing Levels: Based on CMS payroll data, this facility provides approximately 3.36 hours of total nursing care per resident per day (2.11 hours from CNAs, 0.69 hours from LPNs, 0.56 hours from RNs). Physical therapy staffing is 0.02 hours per resident per day.

Medicare Quality Ratings: According to CMS, Pembroke Center has an overall quality rating of 1 out of 5 stars, which is much below average compared to other nursing homes nationwide. Individual category ratings are: health inspection: 1 stars, staffing: 1 stars, quality measures: 1 stars.

Medicare Coverage: Medicare covers skilled nursing facility care for up to 100 days following a qualifying hospital stay of at least 3 days. Days 1-20 are fully covered by Medicare, days 21-100 require a daily coinsurance payment. Many residents also use Medicaid, private insurance, or pay privately for long-term stays.

Questions to Ask: When visiting a nursing home, ask about: staff-to-resident ratios and RN coverage around the clock, how they handle medical emergencies, activities and therapy programs, how they communicate with families, their approach to falls prevention, and policies for managing resident complaints.

Visit Medicare Care Compare to view detailed ratings, inspection reports, staffing data, and compare this facility with others in the area.

Quality ratings and facility data are updated periodically by CMS. We recommend verifying current information at Medicare Care Compare.

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Local Comparison Snapshot

How Pembroke Center compares to 123 facilities in Rural NC

Click a measure name to jump to details • Hover over for definitions

Measure
This Facility
Area Avg
Comparison
Overall Rating
Medicare 5-star rating
1
2.9
Quality Measures
Clinical outcomes & safety
1
3
Health Inspections
State survey results
1
2.9
Staffing
Nurse-to-resident ratio
1
2.6
Staffing Hours (per resident/day)
RN Hours
Registered nurses
0.56 hrs
0.59 hrs
LPN/LVN Hours
Licensed practical nurses
0.69 hrs
0.80 hrs
CNA Hours
Certified nursing assistants
2.11 hrs
2.34 hrs
Total Nursing Hours
CNA + LPN + RN combined
3.36 hrs
3.73 hrs
Agency/Contractor Usage
Lower agency use often indicates more stable, consistent care
RN Agency Use
% of RN hours from contractors
42.6 %
7.2 %
LPN/LVN Agency Use
% of LPN hours from contractors
53.1 %
15.4 %
CNA Agency Use
% of CNA hours from contractors
24.7 %
10.7 %
Staff Stability & Occupancy
Staff Turnover
Annual nursing staff turnover
68 %
47 %
Occupancy Rate
Percentage of beds filled
86 %
81 %
Financial Estimate
Based on CMS Cost Report data (for reference only)
Est. Daily Rate
Average cost per day
$282
$351
Estimate Only: This figure is calculated from cost reports and is for informational purposes only. Actual rates vary significantly. See details or contact the facility.
Better than Area
Near Average
Below Area Average

Data from CMS Medicare Compare and Payroll-Based Journal. Area averages based on 123 facilities in Rural NC.
Ratings and staffing data typically reflect the most recent quarterly reporting period available.

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Medicare Star Ratings

Official CMS ratings based on health inspections, staffing, and quality measures

Data as of March 2026

What do Medicare star ratings measure?
Medicare rates nursing homes on a 1-5 star scale based on three key areas: health inspection results, staffing levels, and quality measures like falls and infections.
How often are ratings updated?
CMS updates nursing home ratings monthly. Ratings can change based on new inspection results, staffing data from payroll records, and clinical quality outcomes.
Overall Rating
1/5
Quality Measures
1/5
Health Inspections
1/5
Staffing
1/5

Star Ratings History

Quarterly performance from 2013-2026

View on Medicare.gov
Overall
Health Inspections
Quality
Staffing
Source: Centers for Medicare & Medicaid Services

How Does This Facility Compare?

Compared to 123 other nursing homes in Rural NC

Why compare to local facilities?
Local comparisons account for regional staffing markets and demographics. A facility performing above local averages often indicates strong management and quality care relative to area standards.
Pembroke Center
Rural NC Average

Based on CMS Medicare star ratings. Higher ratings indicate better performance.

Staffing Hours per Resident Day

Pembroke Center
Rural NC Average

Staffing data from CMS Payroll-Based Journal. Higher hours generally indicate more direct care time.

Staff Turnover Rate

Pembroke Center
Rural NC Average

Lower turnover rates generally indicate a more stable workforce and better continuity of care.

Agency/Contract Staff Usage

Pembroke Center
Rural NC Average

Lower agency usage often indicates better staff retention. High agency rates (>30%) may suggest staffing challenges.

Agency Staff Trends

Historical agency/contract staff usage by role

What does agency usage indicate?
Agency/contract staff fill temporary staffing gaps. Lower percentages typically indicate a stable, permanent workforce. Facilities with consistently high agency usage (>30%) may face staff retention challenges, though temporary spikes can occur during seasonal illness or transitions.
CNA
LPN
RN

Data from CMS Payroll-Based Journal (PBJ). Agency % = contractor hours / total hours.

Direct Care Staffing

Average minutes of direct nursing care per resident per day

Data as of March 2026

Understanding staffing levels: Higher staffing is associated with better quality outcomes. Research suggests around 4.1 hours of total nursing care per resident per day as a quality benchmark. Compare this facility's staffing to local averages to assess relative care levels.
127
minutes/day
CNAs
Certified Nursing Assistants
41
minutes/day
LPNs
Licensed Practical Nurses
34
minutes/day
RNs
Registered Nurses
1
minutes/day
PTs
Physical Therapists

Staffing Trends

Direct care minutes per resident per day

CNAs
LPNs
RNs
PTs
Source: Centers for Medicare & Medicaid Services

Occupancy Rate History

Average daily residents as a percentage of certified beds

Understanding occupancy: Higher occupancy can indicate strong community reputation and demand. Very low occupancy may affect financial stability, while extremely high occupancy could mean limited bed availability.
Pembroke Center
Rural NC Average (81.1%)

Data from CMS Provider Info files. Occupancy = Average Residents per Day / Certified Beds.

Staff Turnover History

Annual percentage of nursing staff who left the facility

Data as of March 2026

Understanding turnover: Lower turnover rates generally indicate a more stable workforce and better continuity of care. High turnover can affect care quality and resident relationships. The national average for nursing homes is around 50-60%.
All Nursing Staff
Registered Nurses (RN)
Area Average

Data from CMS Payroll-Based Journal. Turnover = staff who left during the year / total staff.

Average Daily Rate

Average daily charge for care at this facility

Based on CMS Cost Report data (inpatient revenue ÷ total patient days)

FY 2023 Daily Rate
$282
per resident per day
Compared to 123 facilities in your area
Below local median ($351)
Daily Rate Trend (2018-2023)
Contact Facility for Actual Rates
This figure is an average calculated from cost reports and is for informational purposes only. Actual rates vary significantly based on level of care needed, room type, payer source (Medicare, Medicaid, private pay), and other factors. Please contact the facility directly for current pricing and availability.
How This Is Calculated
This average daily rate is calculated from CMS Cost Reports by dividing total inpatient revenue by total patient days. It represents an average across all payers and care levels. Higher rates may indicate more intensive care, specialized services, or regional cost factors.

Data Source: Financial data from CMS Skilled Nursing Facility Cost Reports. Data typically lags 1-2 years. This information is for educational purposes only and should not be the sole basis for financial or care decisions. CareListings does not guarantee accuracy.

Financial Health

Comprehensive financial indicators from CMS Cost Reports

Data from fiscal year 2023 (most recent available - cost report data lags ~2 years)

For-Profit Facility Part of CCRC

Financial Summary

Metric This Facility Local Median Comparison
Operating Margin
Profitability ratio
10% 3% Above
Net Income
Annual profit or loss
$921,127 $558,450 Above
Staff Cost per Resident
Daily salary expense per resident
$115/day $124/day Lower
Occupancy Rate
Bed utilization percentage
86% 76% Higher
Est. Daily Rate
Average revenue per patient day
$282/day $351/day Lower
Total Beds
Licensed bed capacity
84 104 Smaller

Local comparisons based on 123 skilled nursing facilities in the North Carolina (Rural) metro area

Revenue & Expenses

Net Patient Revenue
After adjustments & allowances
$9,278,784
Operating Expenses
Total operating costs
$8,399,067
Total Salaries
Staff compensation
$3,119,988
Contract Labor
Agency & temp staff
$1,522,494

Payer Mix

Medicare
7%
Medicaid
86%
Private Pay & Other
7%

Operating Margin Trend (2018-2023)

Understanding Financial Health
Operating Margin: Percentage of revenue remaining after operating costs. Positive = profitable operations.
Staff Investment: Higher spending per resident often correlates with better care quality.
Payer Mix: Shows revenue sources. Higher Medicare % typically means more post-acute/rehab care; higher Medicaid % indicates more long-term care residents.
Nonprofit/Government: May operate with lower margins while still providing quality care due to community mission.

Data Source: All financial data on this page comes from CMS Skilled Nursing Facility Cost Reports submitted by the facility to the Centers for Medicare & Medicaid Services. This information is provided for educational purposes only and should not be the sole basis for any financial or care decisions. Cost report data typically lags 1-2 years. CareListings does not guarantee the accuracy of this data.

Who Stays Here

Breakdown of residents by payment type

Based on fiscal year 2023 cost report data

Total Days
27,241
Medicare
Short-term skilled nursing
7%
Medicaid
Long-term care residents
86%
Private Pay / Other
Self-pay, insurance, VA
7%
Higher Medicare %
Indicates more short-term rehabilitation residents. Medicare typically covers up to 100 days of skilled nursing care after a hospital stay.
Higher Medicaid %
Indicates more long-term care residents. Medicaid covers nursing home care for those who qualify financially.

Average Length of Stay

How long residents typically stay at this facility

Based on fiscal year 2023 cost report data

Overall Average
124.96
days
Medicare Stays
48.83
days
Medicaid Stays
196.00
days
Total Admissions
210
Total Discharges
218
Medicare (Short-Term)
Medicare covers skilled nursing for rehabilitation after a hospital stay. Typical stays are 20-30 days for recovery from surgery, stroke, or illness.
Medicaid (Long-Term)
Medicaid covers long-term nursing home care for those who qualify. Many residents stay months or years, receiving ongoing daily care and support.

Services

Comprehensive skilled nursing services, rehabilitation programs, and medical care in PEMBROKE

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Reviews

4.1 (75 reviews)
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Jami 4 months ago

Pros: “Shonda” in admissions as well as others there were literally a gift from God. Shonda even gave me her cell phone number and was such a lifeline for my mom and I. The nurse practitioner, social worker, nurse named Mr. Chris, as well as an older cleaning lady and a few CNAs were very sweet and helpful. I truly appreciate them all and everything they did for my mom and I. Cons: Transportation to medical appointments was an issue and when I brought it up with the administrator she said that the facility had the authority to change my mom’s doctor appointments if they couldn’t provide transportation to which I said NO they did not and I started providing transportation for her. Often, especially in the middle of the night, my mom would have to wait 40 minutes to an hour for help using the bathroom. The facility often had an issue providing medical equipment for a drain she had and she would have to stay on them about draining her as many times it was forgotten about. One time she even almost had to go to the hospital because they could not find any medical equipment to drain her. Many times I would call the front desk to try to help her get help as I lived almost two hours away, and quite a few times the phone would just ring and never be picked up. The facility seemed to be very short staffed and in the few weeks mother was there, the turnover rate was very high, which was quite concerning. What I was told my mom would owe and what I was later told she did, were wildly different. The maintenance guy was not very competent, I had to buy my mother a TV remote and try to fix a few things myself. Another big grievance was that the main woman physical therapist was incredibly rude and mean to my mother. I witnessed it during one PT session in her room, but then after that my mom was taken to a gym where they would push her like she was in boot camp and not dying of cancer. This woman’s mistreatment of my mother really seemed to border elder abuse, and I feel that this really needs to be looked into. I appreciate that this facility was able to get my mom in, but I would be very hesitant to have another loved one there unless family could provide transportation and they were not a rehab patient dealing with the physical therapist.

Tineal Townsend's profile photo
Tineal Townsend 5 months ago

Nope because some the staff is all for theirs self. They let some the residents fall on the floor they don't even record it down they just get them up put them back in bed. They don't even wash these people like they suppose to. There hair don't get done at all. I know this for fact I uses too work I didn't like how some head people do these people. They don't even have any manager after 5 pm so anything be going down at this people at all after 5 pm

Jamie Pierce's profile photo
Jamie Pierce 5 months ago

They have way too many patients for staff. I sat around and waited hours before I could get any help. Tuesday July 8th after we've been in the hospital since June 3rd. My mother went to get my stuff that was left there they told her that my stuff I was never there. I also had my wallet taken.I ordered food through doordash from food Lion that was there when I went in the hospital a wheelchair was there that was my personal wheelchair they swear up and down I did not come with wheelchair. I had a package sent there that disappeared I have two checks that they never had permission to take are gone. They told me I got denied for Medicaid but when I come to harbor view center in Lumberton it's a much better place they told me that my Medicaid was active. I understand that they're being sued for bankruptcy I think they need to be checked out for fraud as well as other things no patient deserves the treatment that this place offers. I give one star but it should be -5 Stars. I think I'm going to have to sue them just to get my money back but how can I sue when they're falling for bankruptcy someone please tell me

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Carol Locklear 3 months ago

Do not send your loved ones to this place. My mother ended up on an ambulance 2 days after being sent to this place. And forget getting anyone on the phone there to address concerns. I only did one star because it wouldn't let me do no stars.

Marjorie Ferguson's profile photo

The patient service their is awful! This is due to the unskilled, uncaring supervisory staff. The supervisory staff does not communicate with each other! My brother was there for about two weeks. Some days I arrived there to visit him and he and his roommate were soaked in urine!

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